I. sell sell 1 [sel] verb sold PTandPP [səʊld ǁ soʊld]
1. [intransitive, transitive] COMMERCE to give someone property, assets, goods, services etc in return for money:

• Chrysler plans to raise cash by selling assets.

• Investors are selling more aggressively ahead of quarterly earnings reports.

sell something to somebody

• Canada's largest oil and gas concern will be sold to the public through a series of share issues.

sell something for

• He was forced to sell the magazine for $29.1 million.

2. [transitive] COMMERCE to make something available for people to buy:

• In most countries, the firm sells its hi-fi equipment under the name Kenwood.

3. sell at/​for £100/​$3,000 etc COMMERCE to be offered for sale at a particular price:

• High-priced desktop computers sell for $20,000 and up.

4. [transitive] MARKETING to encourage people to buy something:

• Reebok hopes their new promotion will sell the sportswear range.

5. [intransitive] COMMERCE to be bought in large quantities:

• Corporate bonds issued this year have sold fast.

• Many companies are developing packaging that both protects the environment and sells.

6. sell yourself to impress people with your abilities and good qualities:

• He believes in his company, and he sells himself, marketing his own beliefs.

— see also contract to sell, hard sell
sell something ↔ forward phrasal verb [transitive]
FINANCE to agree to sell a commodity (= oil, metal, farm product etc) at a fixed price for delivery at a later date:

• If you're selling forward 207 tons of gold, you need confidence you're going to produce it.

sell something → off phrasal verb [transitive] COMMERCE
to sell all or most of an industry, company, business etc, usually at a low price:

• He plans to break the company up and sell it off as several independent businesses.

• The privatization of state enterprises will be delayed until they can be sold off at a better price.

— see also sell-off
sell on phrasal verb [transitive]
1. sell somebody on something to persuade someone to buy a particular thing or support a particular idea:

• Many consumers are sold on the company's environmental message.

• With any new product, you have to sell consumers on the idea.

2. sell something on COMMERCE to sell something immediately after buying it:
sell on sell something on to somebody

• The shares were sold on to another party.

sell out phrasal verb
1. [intransitive, transitive] sell something ↔ out FINANCE if an investor or owner of a company sells out, they sell their investments or the company:

• Relations between the directors are strained, and shareholders have said they would like to sell out.

sell out to

• They announced that they were selling out to a Japanese company.

2. [intransitive] COMMERCE if a shop sells out of a product, it has no more of that particular product left:
sell out of

• Some retailers had sold out of the new games console within twenty-four hours.

3. [intransitive] if a product, seats at an event, tickets for a journey etc sell out, there is none left:

• First-class cabins are starting to sell out on some transcontinental flights.

— see also sell-out
sell up phrasal verb [intransitive] FINANCE
to sell almost everything you own, especially your home or business:

• He resigned his job, sold up and bought air tickets for all the family.

  [m0] II. sell sell 2 noun MARKETING
1. [countable, singular] a product, idea, service etc that you sell or try to sell:

• Despite spending more than £10 million on ads, the product was a tough sell (= difficult to sell ) .

• There was a lack of confidence that the computer would be an easy sell (= easy to sell ) .

2. hard sell when a salesperson uses a lot of pressure to make a customer buy something:

• A successful salesperson has to be good at the hard sell.

3. soft sell when someone tries to encourage and persuade a customer to buy something, rather than using a lot of pressure:

• The soft sell works in four out of five cases.

* * *

sell UK US /sel/ verb (sold, sold)
[I or T] COMMERCE, FINANCE to give something to someone else in return for money: »

sell securities/shares/stock


sell a car/company/house


The 43% owner of the company indicated that it was ready to sell.

sell sth to sb/sth »

The partners plan to sell 40% of the company to investors.

sell sb sth »

We are going to sell him our car.

sell to sb/sth »

The site could be built on if the owners decided to sell to private developers.

sell sth at $10/$100, etc. »

It raised $180 million Monday by selling 7.2 million shares at $25 apiece.

sell sth at a loss/markup/profit »

The business was sold at an enormous profit.

sell sth for $10/$100, etc. »

How much did you sell your house for?

[I or T] COMMERCE to have something available for people to buy: »

sell goods/products/services


On either bank of the river are specialist shops selling designer clothes, books, music and art.


Its products are sold in 150 countries.


We sell directly via a contact sales force.


sell online/over the internet

[I or T] COMMERCE, FINANCE to be bought in the quantities or the way specified: sell fast/well »

The watches are selling well through the group's retail outlets.

sell at $10/$100, etc. »

The stock is currently selling at 11 times earnings estimates.

sell for $10/$100, etc. »

The games console will sell for $349.


The company had problems with overstocking and products that didn't sell.


The magazine is now selling 225,000 copies a week.

[I or T] MARKETING to make people want to buy something: »

Price and delivery are only two elements of the marketing mix that sells products.


It's a cliche of advertising to say that ""sex sells"".

[T] to persuade someone that an idea or plan is a good one, and likely to be successful: »

He is trying to sell an idea for a TV comedy.

sell sth to sb »

The government sold spending cuts to the public as a way to get the economy growing again.

sell yourself — Cf. sell yourself
sell like hot cakes — Cf. sell like hot cakes
sell UK US /sel/ noun [C, usually singular] MARKETING
an act of selling or trying to sell a product or service: a difficult/hard/tough sell »

In spite of continuing drought conditions, artificial grass remains a hard sell.


Fear of unemployment make mortgage protection an easy sell.

Compare SALE(Cf. ↑sale)
an act of trying to persuade someone that something is a good idea: a hard/difficult/tough sell »

Tax breaks for developers to build more-expensive housing would be a tough sell.

[C] (also sell rating) FINANCE, STOCK MARKET advice to sell shares in a particular company from a broker: »

The broker SG Securities is moving its rating to a sell.


While Merrill has a neutral recommendation, we believe the shares are a sell.

See also HARD SELL(Cf. ↑hard sell), SOFT SELL(Cf. ↑soft sell)

Financial and business terms. 2012.

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Look at other dictionaries:

  • sellənmə — «Sellənmək»dən f. is …   Azərbaycan dilinin izahlı lüğəti

  • şellənmə — «Şellənmək»dən f. is …   Azərbaycan dilinin izahlı lüğəti

  • sell — W1S1 [sel] v past tense and past participle sold [səuld US sould] ▬▬▬▬▬▬▬ 1¦(give something for money)¦ 2¦(make something available)¦ 3¦(make somebody want something)¦ 4¦(be bought)¦ 5 sell like hot cakes 6¦(idea/plan)¦ 7 sell yourself 8 sell… …   Dictionary of contemporary English

  • Sell — ist der Familienname folgender Personen: Brian Sell (* 1978), US amerikanischer Leichtathlet Christian Sell (1831–1883), deutscher Maler Colin Sell (* 1948), britischer Pianist Eric Sell (* 1983), namibischer Musiker Friedrich L. Sell (* 1954),… …   Deutsch Wikipedia

  • sell — [sel] vt. sold, selling [ME sellen < OE sellan, to give, offer, akin to Goth saljan, to offer (sacrifice): caus. formation in sense “to cause to take” < IE base * sel , to take, grasp > SALE, Gr helein, to take] 1. to give up, deliver,… …   English World dictionary

  • sell on — To sell (what one has bought) to someone else • • • Main Entry: ↑sell * * * ˌsell ˈon [transitive] [present tense I/you/we/they sell on he/she/it sells o …   Useful english dictionary

  • sell — ► VERB (past and past part. sold) 1) hand over in exchange for money. 2) deal in (goods or property). 3) (of goods) attain sales. 4) (sell out) sell all of one s stock of something. 5) (sell up) sell all of one s proper …   English terms dictionary

  • sell — vb sold, sell·ing vt 1: to transfer ownership of by sale compare barter, convey, give 2: to offer for sale …   Law dictionary

  • sell — O.E. sellan to give, from P.Gmc. *saljanan (Cf. O.N. selja to hand over, deliver, sell; O.Fris. sella, O.H.G. sellen to give, hand over, sell; Goth. saljan to offer a sacrifice ), perhaps a causative form of the root of O.E. sala sale. One of the …   Etymology dictionary

  • Sell — (s[e^]l), v. t. [imp. & p. p. {Sold} (s[=o]ld); p. pr. & vb. n. {Selling}.] [OE. sellen, sillen, AS. sellan, syllan, to give, to deliver; akin to OS. sellian, OFries. sella, OHG. sellen, Icel. selja to hand over, to sell, Sw. s[ a]lja to sell,… …   The Collaborative International Dictionary of English

  • Sell — (s[e^]l), v. i. 1. To practice selling commodities. [1913 Webster] I will buy with you, sell with you; . . . but I will not eat with you. Shak. [1913 Webster] 2. To be sold; as, corn sells at a good price. [1913 Webster] {To sell out}, to sell… …   The Collaborative International Dictionary of English

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